As if you didn’t expect this, GTA IV: The Lost and Damned set a new record for downloadable content on Xbox Live. The expansion pack “eclipsed first-day revenue” for every other piece of DLC out there.
Just how many copies did it sell or how much did it make? Microsoft and Rockstar aren’t saying. Is it worth their $50 million investment? Only time will tell.
How many of you out there actually picked this one up?
Here’s the full press release:
“Grand Theft Auto IV” Steals A Download Record with Xbox 360 Exclusive Episode “Grand Theft Auto IV: The Lost and Damned”
Already owner of the biggest entertainment launch in history, the “Grand Theft Auto IV” franchise continues its rampage on the record books with the Xbox 360 exclusive downloadable episode, “The Lost and Damned.” The highest reviewed downloadable content ever from Rockstar Games eclipsed first-day revenue for all previous downloadable content on Xbox LIVE.
“Grand Theft Auto IV: The Lost and Damned” energized the already vibrant “Grand Theft Auto IV” community, resulting in a greater increase in active users the week before launch than seen from any previous downloadable content. With over ten hours of gameplay and new multiplayer modes, “The Lost and Damned” has received acclaim from critics and gamers alike, setting a new bar for quality and depth in episodic content.
“The success of ‘Grand Theft Auto IV: The Lost and Damned’ redefines what consumers expect from Game Add-ons,” said Marc Whitten, general manager of Xbox LIVE. “Content like this is extending the lives of our favorite games and fundamentally changing the way we play.”
Developed by series creator Rockstar North, “Grand Theft Auto IV: The Lost and Damned” follows new protagonist Johnny Klebitz and his motorcycle gang as they wreak havoc on the streets of Liberty City. Featuring new missions, multiplayer modes, weapons and vehicles, as well as a diverse soundtrack with brand new music, “The Lost and Damned” continues the epic “Grand Theft Auto IV” story exclusively on Xbox 360 and Xbox LIVE.
“The Lost and Damned” is available for download on the Xbox LIVE Marketplace for 1600 Microsoft Points and requires the full version of Grand Theft Auto IV for Xbox 360.
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