Sunday, February 15, 2009

Mercenaries 2: World in Flames

Is blowing stuff up in Pandemic's sequel a one trick pony?


In a week dotted with high profile EA releases, Mercenaries 2: World in Flames certainly didn't lack for publicity. Having struck sparks with the government of Venezuela over its jingoistic depiction of the latter, the publisher went one further on Friday by transforming a north London petrol station into a military bunker, complete with jingling dog tags, sandbags, rusting oil barrels and cigar-chomping goons on the hand pumps. �20,000 of the black stuff was made available gratis to canny motorists, and they duly clogged the roads for miles around - much to the displeasure of local residents.

A crass promotional tactic indeed, given the current economic climate, and one which is already having political repercussions, but sadly a tactic no less appropriate to the game in question. Like EA's marketing department, Mercenaries 2 may be big, but it certainly ain't clever.


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