Saturday, February 14, 2009

The Electric Car Battery War


The electric car industry "is happening now," says EnerDel's Hendrix Bob Stefko


There is little in its spare Manhattan headquarters to suggest that Ener1 (HEV) could someday be an industrial power. The office of Charles A. Gassenheimer, a former hedge fund manager installed as CEO in August to shake up Ener1's management, has few props. They include a framed photo of Senator Richard Lugar (R-Ind.) visiting the company's Indianapolis factory, a poster from a charity event called Ball of the Wild, and a white metallic device the size of a book.

Ener1's future rests on that device, a prototype of a lithium-ion cell that, Gassenheimer hopes, will power fleets of eco-friendly cars. President Barack Obama has set a target of 1 million electric cars on U.S. roads by 2012. "If we are going to meet that goal," Gassenheimer says, "it will require about $40 billion worth of domestically produced batteries." Most experts agree that lithium ion, which can be used to create batteries that weigh far less and store more power than those in today's hybrids, will be the dominant technology. All Ener1 needs to ramp up is a $480 million loan from Washington.

The big question is whether Ener1 or any other U.S. battery maker will be a major player by the time a mass market develops for electric cars, which could take a decade. The field is already crowded. Other U.S. companies claim to have prototypes that work at least as well as Gassenheimer's. They include A123 Systems, a Massachusetts Institute of Technology spin-off, and Franco-American venture Johnson Controls-Saft, which has snared contracts with Ford Motor (F), BMW, and Mercedes-Benz (DAI). But the Americans face Asian rivals with deeper pockets and far more lithium-ion experience.

ASIA'S DEEP POCKETS

Whoever prevails, some lithium-ion batteries will likely be assembled in America. The bigger stakes are over which companies will control the key technology—the lithium-ion cells stacked inside the batteries and the design of the car power system.

U.S. contenders such as Ener1 and A123 claim superior cell technology for cars. Johnson Controls (JCI), the world's biggest maker of conventional lead-acid car batteries, boasts of its automotive experience and alliance with France's Saft, which makes lithium-ion batteries for aerospace and industry. The Asians are counting on their dominance in lithium-ion devices for computers and appliances and on their ties with the hybrid programs of Toyota (TM) Motor and Honda Motor.

The Asians can also better afford the hundreds of millions of dollars needed to build large, state-of-the-art factories. U.S. investors are unwilling to risk such sums for startups—especially now that the recession and cheap oil have dimmed the future of hybrid cars. After surging this fall, Ener1's stock has fallen by half since mid- December, to around 4.

Should Uncle Sam provide billions in loans and grants to a promising but unproven business? Or should the government wait for the market to sort things out before it backs a U.S. company? The risk is that by then another major industry could go the way of memory chips, digital displays, the first solar panels, and the original lithium-ion batteries used in notebook PCs and cell phones. American scientists, funded by federal dollars, were at the forefront of each of those. Yet the industries—and the high-paying manufacturing jobs that go with them—quickly ended up in Asia. U.S. labor costs and taxes drove many operations abroad, but often industries fled simply because Asian governments, banks, and companies were more willing than Americans to ri

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